Cookie Policy

Last updated: 22 August 2026

This policy explains how Heidi uses cookies and similar technologies on www.heidibakery.co.uk.

1. Who we are

The website is operated by Brazenose Limited, trading as Heidi (Heidi, we, us or our).

Brazenose Limited is registered in England and Wales under company number 06920274. Its registered office is Arches 35–38 Alma Road, Windsor, SL4 1QZ, United Kingdom.

Questions about cookies or privacy can be sent to team@heidibakery.co.uk.

2. What cookies are

Cookies are small files stored on a computer, phone or other device when a website is used. They can make a website work, remember choices and provide information about how the website is being used.

We also use similar technologies, including local storage, pixels and tags. In this policy, we refer to all of these as cookies.

Some cookies last only for the browsing session. Others remain for longer so that a choice or visitor can be recognised on a later visit.

3. How we use cookies

We use four types of cookie.

Essential cookies

These are needed to operate and secure the website, process cake payments, prevent fraud and remember your privacy choices. The website or a service you request may not work properly without them.

Analytics cookies

These help us understand how people find and use the website, which pages are useful and whether anything is going wrong. We use this information to improve the website and measure its performance.

Functionality cookies

These support optional features, including interactive maps and video. They may remember choices and allow content supplied by another company to load correctly.

Advertising cookies

These help us understand whether our advertising is effective, measure actions taken after an advert is seen or selected, and show more relevant advertising. They may also help us create advertising audiences and limit how often an advert is shown.

4. Services we use

The table below identifies the principal services that use cookies on the website. Individual cookies can change when a provider updates its service, so we describe them by purpose rather than publishing a technical inventory.

These periods are the usual maximum lifetimes used by the services. A cookie may expire sooner because of our configuration, your browser settings or a provider update.

The companies named above may receive information such as your IP address, device and browser information, the page visited and interactions with their service. Their own privacy information explains how they use information received through their services.

5. Your choices

We use essential cookies without asking for consent where the law permits because they are needed to provide the website, checkout or another service you request.

We ask for your permission before using analytics, functionality or advertising cookies unless a limited legal exception applies. You can accept or reject these cookies by category. Rejecting them will not prevent you from reading the website or ordering a cake, although optional maps or videos may not work in the same way.

You can change your choice at any time using Manage cookies in the website footer. Withdrawing consent does not affect use that took place before it was withdrawn.

You can also block or delete cookies through your browser. Browser controls apply across websites and may prevent parts of this website or its checkout from working correctly.

6. Changes to this policy

We may update this policy when the website, the services we use or the law changes. The latest version will appear on this page with its revision date.