Order ahead with the Heidi app

Coffee on us

New to the Heidi app? Pay for your first app order and your next coffee’s on us. Twice.

How it works

For the full details, open Coffee on us in the app.

  1. Download the Heidi app and sign up.

  2. Order and pay in the app at any Heidi shop with app ordering. Any order over £1.99 counts.

  3. A free drink appears in your Awards for your next app order.

  4. Pay for a second order.

  5. Another free drink appears.

For customers who join the Heidi app from 5 November 2026. Pay for an app order over £1.99 and get a free drink from our coffee or tea range, hot or iced. Pay for a second and get another. Two free drinks per customer, one per order, used on a later app order at any Heidi shop in the app. Cannot be exchanged for cash or combined with other discounts. Heidi may withdraw or change this offer at any time.

Your coffee can be on its way before you are. Choose and pay for your order in the Heidi app, then collect it from your selected shop.

Get the app

The app is free for iOS and Android. Sign up, pay for your first app order, and your next coffee’s on us.

What you can do

  • Order ahead

    Browse the menu, choose a collection shop and send your order directly to its team. Most orders are ready around five to eight minutes after confirmation.

  • Pay through the app

    Pay securely using a major credit or debit card, Apple Pay or Google Pay. At Windsor Royal Station and Haslemere you can also order at the counter and use Check In to pay through the app.

  • Collect loyalty stamps automatically

    The app syncs with the loyalty scheme at our standalone shops. Every eligible hot drink adds a stamp, whether you order ahead or pay through the app at the counter. Collect seven stamps and your eighth hot drink is free.

Where the app works

You can order ahead at:

  • Heidi Chelsea
  • Heidi Haslemere
  • Heidi Richmond
  • Heidi Windsor Royal Station
  • Heidi Alresford
  • Heidi Victoria

The app doesn’t currently connect to Heidi and Foggs inside Daniel or Heidi inside Elphicks because those cafés use their department store’s tills.

Loyalty still works at those shops—just give your mobile number to the team instead.

Getting started

  1. Download the free Heidi app.

  2. Create an account and add your preferred payment method.

  3. Choose your shop and place your order.

  4. Wait for confirmation, then head to the collection point near the coffee machine.

Questions

Do I need an account?

You can browse without one, but you’ll need to sign in to order, pay or collect loyalty stamps.

Where do I collect an order?

Head towards the coffee machine rather than joining the main ordering queue. Let the team know you’re collecting an app order.

Can I use the app in Daniel or Elphicks?

Not currently. You can still use Heidi Loyalty in both department stores by giving your mobile number at the till.

My stamps aren’t showing. What should I do?

Sign out and back in first—your stamps belong to your account rather than your phone. If they are still missing, email team@heidibakery.co.uk with your account’s mobile number, the shop and the date of your visit.

Who can get Coffee on us?

Anyone new to the Heidi app. You get two free drinks, one after each of your first two paid app orders over £1.99.

Which drinks are free?

Any coffee or tea from our range, hot or iced. Your free drink comes off automatically when you add one to your next app order.

Can I use my free drink at the till?

No, free drinks are for orders placed in the app only. They can’t be exchanged for cash or combined with other discounts.

I already have the app. Can I get a free drink?

Yes, by inviting a friend. Tap Invite a Friend in the app and share your code. When your friend pays for their first app order, you get a free drink too.

Heidi Victoria
Heidi Windsor Royal Station

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General Manager — Heidi Alresford

Run our Broad Street shop and the team in it — days only, no late nights, and a kitchen that bakes everything you sell.

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